Our Story
The Diamond Specialists
As a family, we’ve been in the jewellery business since 1904 so it’s in our blood and a big part of our family tradition. When it comes to our customers, we take a personal approach because we know it is what stands us out from the rest; it’s what keeps our customers coming back for years to come.
We believe in delivering exceptional value and maximum sparkle and we’re expert craftsmen when it comes to creating bespoke engagement, wedding and eternity rings as well as one of a kind pieces, and we work closely with our customers to bring their dream designs to life.
Our Glasgow store provides the perfect setting for our by appointment service. Bercotts have one of Glasgow’s best selection of Engagement Rings, Wedding Rings & Diamond Jewellery. There is never any hard sell or pressure, we’re totally focused on you and your designs and providing exceptional service and value that you won’t find anywhere else.
Our History
1904
Saul Bercott
Saul Bercott opens up the original queen street store in Glasgow specialising in jewellery and antiques
1947
Sydney Bercott
Sauls son Sydney joined the business and straight away went on to run the Dundee store.
1975

East Kilbride Store
Our brand new east Kilbride store opened and was run by Sydney’s wife Harriet
1977
David Bercott
Sydney and Harriet’s son David joined the business and went on to run the Argyll arcade store
2000

Manufacturing
David opened the manufacturing business specialising in diamond engagement and wedding rings
2013

Whitecraigs Showroom
Focus went back onto retailing – opened up the Whitecraigs showroom
2014

Max Bercott
Max joins the business making it 4th generation
2017

Marks Davids 40 years
2021

New Store opens
2023
New website launched